Naked Truth Review – by JP Franks

If you are just starting in online business, either as a new business or as an expansion of or supplement to your already existing business, the size and scope of the firts website you choose to build will be among your first decisions.  A large site might become what is known as an authority site; that is certainly advantageous.  However, a small site, often called a mini-site has its share of advantages, as well.

Here are a few potential reasons that you might contract for a mini-site, or even build it yourself:

1.  A mini-site can rank in the search engine results for keywords with fewer external links than a large site.

2.  I think I should learn beginning with a small site, and then I can add more mini-sites to my portfolio once I am ready to grow.

3.  I won’t have to have as much written for a mini-site as I would need for a bigger website.

4.  Most of my competitors have small websites.

5.  It is easier and cheaper to build a mini-site.

6.  My husband or wife forbids me to build a large site!

Anyone could easily construct a list of advantages for larger sites, as well, but that is not the focus of this article.

The rationale of all of those six is valid.  Actually, I have no idea what your spouse said or what the implied threat was for disobeying.  However some of the other reasons are valid only if you do the necessary research before you begin.  The third rationale is accurate, however, you must recognize that you will need to do some periodic updates on your pages.  Reason number 4 is niche specific, so I’ll take your word for your belief that it is true in the case of the market in which you are competing.  All other things being equal, reason 5 is self-evident.

In a different article I have addressed the vital nature of detailed keyword research for a mini-site.  If you have followed my advice in that earlier piece (settling on a very few, closely related semantically, long-tail keywords), the first rationale is correct.  I recommend that you read my earlier article prior to continuing with this one, if any of those terms are unclear to you.

That leaves the second reason pertaining to starting on a small scale and adding more mini-sites within the same general niche over a period of time.  Here’s how I recommend you go about that:

1.  Hang onto that original list of keywords that you constructed (or out-sourced to be constructed for you).

2.  You have already set up your first site for closely related keywords in that list that have long tails.  At this point, examine the master list for another small set of closely related key phrases; they, too, should have long tails.  Do the same competition analysis for these keywords that you conducted on the first set (as recommended in that previous article).  If this set of keywords meet the same standards applied to those you used in the first site, then it’s time to begin mini-site number two.

3.  Using article marketing, a few directory listings and other external link building, begin your promotion with site number two (while still continuing your work on the original site’s promotion).

4.  Once that site is on its way toward improved search engine rankings and increased traffic, repeat the process for site number 3…and so on.

Over time you will find that you have covered all of the viable keywords in your niche.  At that point, pause in your empire building efforts, so that you can focus on testing and revising to increase your conversion rates as much as possible.  You may decide to take on a new, preferably related, niche, but not until you are sure you have maximized your traffic and conversion rate.

A good online business takes time.  Be patient and act wisely, and you will definitely succeed.