Naked Truth Review – by JP Franks

Given the amount of resources that an Internet business puts into article marketing, we all hope for a good return on our expenditures.  Regardless if we write our articles in-house or hire an expert professional writer, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.

Most of us who use content syndication use article directories most often to distribute our content.  There are three advantages to using a good article directory.  First, a top tier article directory attract a lot of traffic.  That results in a lot of potential readers being able to access our articles on the directory, itself.  Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.

Secondly, many webmasters who monetize their sites with advertising will add our articles (including our links) to add to their own sites in our niche or a related niche.  These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves.  However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content. 

We can get some additional benefit by providing each directory with a unique version of our article.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche.  Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).

Fortunately there is a semi-automated system to make implementation of this peer-to-peer exchange much simpler.  I think of it as a content distribution coop.  I provide a detailed description of this automated article marketing system in another article.